11x
AI digital workers that prospect, call, and qualify leads
- Category
- Productivity & Automation
- Pricing
- Alice (outbound) from $3,750/mo billed annually; Julian (inbound) from $2,417/mo chat or $5,333/mo voice; Pro and Enterprise tiers custom-quoted
- Best for
- 11x is best suited for venture-backed B2B companies and mid-market to enterprise sales organizations that already have defined ideal customer profiles and want to scale outbound and/or inbound coverage without linearly adding SDR headcount.
- Official site
- www.11x.ai
- Last updated
- August 2026
11x is a San Francisco and London-based startup that sells what it calls 'digital workers' rather than traditional sales software: Alice, an AI Sales Development Representative that researches accounts, personalizes multichannel outreach (email, LinkedIn, and voice), and books meetings; and Julian, an AI phone and chat agent that picks up inbound calls, website chat, SMS, and WhatsApp messages within seconds to qualify leads and route them to reps. The company has raised more than $70 million from investors including a16z and Benchmark, and positions its platform as a consolidated alternative to stacking a dozen point tools for prospecting, data enrichment, sequencing, and inbound routing.
Unlike outreach tools that charge per email sent, 11x prices per lead engaged, arguing this removes the incentive to over-email prospects. Every plan bundles infrastructure that is normally sold separately elsewhere: managed Gmail mailboxes with domain setup, warmup, inbox rotation and deliverability monitoring for Alice, and phone number provisioning, warm-up, and live transfer capability for Julian. The platform includes a real-time company and contact database, signal-based triggers (funding events, job changes, website visits), deep research and AI personalization tools, and bi-directional CRM sync, positioning 11x as a full-funnel GTM layer rather than a single-purpose sequencer.
11x is best suited for venture-backed B2B companies and mid-market to enterprise sales organizations that already have defined ideal customer profiles and want to scale outbound and/or inbound coverage without linearly adding SDR headcount. It is a weak fit for early-stage startups, solo founders, or small sales teams on tight budgets, since the Growth plan alone starts near $45,000 per year and most of the platform's value (multi-language outreach, custom integrations, dedicated CSM) is reserved for the custom-quoted Pro and Enterprise tiers.
Key features
Alice - AI Outbound SDR
Identifies target accounts, researches prospects, and runs personalized multichannel sequences (email, LinkedIn, voice) that adapt based on replies, aiming to book qualified meetings without human sequencing.
Julian - AI Phone and Chat Agent
Answers inbound calls, website chat, SMS, and WhatsApp messages in real time, qualifies leads against configured criteria, and routes them to the right rep or books a meeting directly.
Managed Mailbox Infrastructure
Every Alice plan includes 11x-managed Gmail mailboxes with domain setup, warmup, inbox rotation, and deliverability monitoring, removing a common technical barrier to cold outbound at scale.
Bi-directional CRM Sync
Syncs activity, contact records, and deal data both ways with the customer's CRM so reps see AI-driven actions inside their existing system of record.
Multi-language Outreach
Supports outbound and inbound conversations in 105+ languages on higher tiers, aimed at globally distributed sales teams.
Signals and Triggers
Surfaces buying signals such as funding rounds, job changes, and website visitor activity to prioritize which accounts Alice reaches out to first.
Deep Research and AI Personalization
Pulls public company and contact data to generate personalized messaging angles automatically rather than relying on generic templates.
Analytics and Deliverability Dashboards
Tracks pipeline generated, reply rates, mailbox health, and call/chat outcomes so teams can monitor performance without exporting data to a separate BI tool.
Pricing breakdown
Alice - Growth
- Up to 5 end users
- 2,000 new prospects per month
- 11x managed Gmail mailboxes with warmup and rotation
- Bi-directional CRM sync
- Standard onboarding and support
Alice - Pro
- Up to 10 end users
- 5,000 new prospects per month
- Multi-language outreach (105+ languages)
- Managed mailbox infrastructure
- Tailored onboarding and support
Alice - Enterprise
- Unlimited end users
- 10,000+ prospects per month
- Custom integrations and API access
- SSO, custom DPA and SLA
- Dedicated CSM and forward deployed engineer
Julian - Growth (Chat)
- 3,000 chats per month
- 2 languages
- Knowledge base included
- CRM integration and API access
Julian - Growth (Voice)
- 2,000 calls per month
- SMS and WhatsApp included
- CRM integration and API access
Pros and cons
Pros
- Unified outbound-and-inbound coverage means a team can run Alice for prospecting and Julian for inbound qualification from a single vendor and data model instead of stitching together separate SDR and call-routing tools.
- Managed email deliverability infrastructure (domain setup, warmup, inbox rotation, bounce suppression) is included in every plan, addressing a technical failure point that trips up many DIY cold outbound programs.
- Per-lead pricing rather than per-send pricing means Alice can run more touchpoints on a prospect without the cost scaling with email volume.
- SOC 2 Type II compliance and CASA certification support enterprise security reviews, and the company's $70M+ funding from a16z and Benchmark signals staying power relative to smaller AI SDR startups.
- No separate setup or implementation fees are charged; onboarding (2 to 4 weeks depending on tier) is bundled into the plan price.
- 11x publishes exact Growth-tier pricing on its site rather than hiding all numbers behind a 'contact sales' wall, which is unusual in the AI SDR category.
Cons
- Entry pricing is steep for small teams: the Growth plan for Alice lists at $3,750/month billed annually (roughly $45,000/year), which exceeds the base salary of many human SDRs before quota attainment is even a factor.
- Pro and Enterprise pricing for both Alice and Julian is entirely custom-quoted, so buyers cannot compare true costs across vendors without engaging 11x's sales team.
- Annual billing is the default contract structure, and larger discounts require two- or three-year commitments, reducing flexibility for teams that want to test the product before committing.
- Third-party pricing analyses report that with add-ons (e.g., adding Julian to Alice, or scaling contact volume), realistic annual spend often lands between $40,000 and $65,000, well above the advertised entry price.
- 11x's review footprint on G2 (around 31 reviews) is thin compared to established sales engagement platforms, making it harder for prospective buyers to independently validate long-term reliability and support quality.
What reviewers say
11x holds a 4.4 out of 5 rating on G2 from a relatively small pool of 31 reviews, with users consistently praising ease of use and the quality of Alice's personalized outreach while noting a time-consuming initial setup.
Frequently praised
- Ease of use and quick time-to-first-campaign
- Personalized, non-generic outreach messaging from Alice
- Responsive customer support during onboarding
Frequently criticized
- Initial setup and fine-tuning can be time-consuming
- Limited public pricing transparency beyond the Growth tier
- Smaller review sample size than established sales engagement competitors
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How much does 11x cost?
Alice (outbound) starts at $3,750/month billed annually, roughly $45,000 per year, on the Growth plan. Julian (inbound) starts at $2,417/month for chat or $5,333/month for voice. Pro and Enterprise tiers for both products are custom-quoted based on volume.
What is the difference between Alice and Julian?
Alice is the outbound AI SDR that researches accounts, personalizes multichannel sequences, and books meetings. Julian is the inbound AI agent that answers phone calls, website chat, SMS, and WhatsApp in real time to qualify leads.
Does 11x require a long-term contract?
Yes, annual billing is the default for both Alice and Julian, and Pro and Enterprise plans also support two- and three-year commitments in exchange for discounted rates.
Does 11x replace human SDRs entirely?
It is marketed as a substitute or supplement for SDR headcount on prospecting and qualification tasks, but most customers still rely on human reps for complex conversations, negotiation, and closing.
What CRMs does 11x integrate with?
11x offers bi-directional CRM sync for common CRMs and adds custom integrations, API, and webhook access on the Pro and Enterprise tiers.
Who backs 11x financially?
11x has raised more than $70 million from investors including a16z and Benchmark, which it cites as evidence of its ability to invest in product and infrastructure.
Ready to try 11x?
Head to the official site to explore pricing and start a free trial where available.
Visit 11x →