Research keywords, optimize content and track rankings with AI.
AI-guided on-page content optimization
Surfer analyzes top-ranking pages for a keyword and gives concrete, data-backed edits to help a specific article rank, making it a staple in SEO content workflows, and now also tracks AI search visibility.
Pricing From $49/mo (Discovery), billed annually — plans up to $299/mo, Enterprise custom
AI features (Breeze) across HubSpot's marketing and CRM suite
HubSpot bakes AI into its marketing hub for drafting campaigns, summarizing customer data and, more recently, tracking visibility inside AI search answers, all operating on live CRM data rather than generic prompts.
Pricing Free CRM tier; Starter from ~$15-20/mo per seat, Pro/Enterprise scale into hundreds-thousands/mo
All-in-one SEO, competitive research and AI-search platform
Semrush combines keyword research, backlink analysis and competitor tracking with AI-assisted content and site-audit tools in one dashboard, now extending into AI/LLM visibility tracking under its 'Semrush One' positioning.
Pricing No full free plan (limited free account only); paid plans from $139.95/mo, or $117.33/mo billed annually
Tracks how brands appear in AI search answers
Otterly monitors how a brand is mentioned across ChatGPT, Perplexity and other AI answer engines, an emerging category as AI search reshapes discovery, and was recognized as a Gartner Cool Vendor in 2025.
Pricing Plans from $29/mo (Lite), or $25/mo billed annually