Frase
The content operating system for Google and AI search
- Category
- Marketing & SEO
- Pricing
- 7-day free trial; Starter from $39/mo (billed yearly), Professional $103/mo, Scale $239/mo, custom Enterprise
- Best for
- Frase suits in-house content marketers, SEO teams, and agencies that want a single subscription covering research, AI drafting, optimization, publishing, and ongoing monitoring for both Google and AI-search visibility.
- Official site
- www.frase.io
- Last updated
- August 2026
Frase is a content platform, originally launched as an SEO content-brief and optimization tool, that has repositioned itself as a full "content operating system" spanning research, AI drafting, on-page SEO optimization, and — more recently — Generative Engine Optimization (GEO) for AI search engines like ChatGPT, Perplexity, and Gemini. The core workflow starts with SEO research that pulls from top-ranking pages for a target query, builds a content brief automatically, and then hands off to an AI writing agent that can draft a full article in a defined brand voice. From there, Frase scores the piece for both traditional SEO and AI-citation readiness before publishing it directly to WordPress, Webflow, Sanity, Wix, or Frase's own hosted CMS (FraseCMS).
What differentiates Frase from single-purpose content-brief tools is its expansion into ongoing content operations: Frase Answers captures real visitor questions to seed new topics, AI Visibility tracking monitors whether a site's content is being cited inside AI-generated answers, Content Guard watches published pages for ranking decay and can auto-draft a fix for approval, and a Site Audit function scores existing content libraries for SEO and GEO gaps. Frase's customer base includes companies like Oracle, Coursera, GitLab, Under Armour, and ActiveCampaign, and the product carries SOC 2 Type II and GDPR compliance. Every pricing tier runs the same full feature loop — research, write, optimize, publish, monitor — with higher tiers primarily unlocking more seats, sites/domains, monthly article/audit volume, and additional AI-visibility engines rather than gated features.
Frase suits in-house content marketers, SEO teams, and agencies that want a single subscription covering research, AI drafting, optimization, publishing, and ongoing monitoring for both Google and AI-search visibility. It's a weaker fit for casual bloggers or very low-volume publishers who don't need ongoing site-wide auditing and decay monitoring, since the value concentrates in the recurring, multi-page workflow rather than one-off article generation.
Key features
SEO Research & Content Briefs
Analyzes top-ranking pages for a target topic and auto-generates a structured content brief covering headings, questions, and competitive gaps.
AI Writing Agent with Brand Voice
Drafts full articles in a configured brand voice, and can be set to publish autonomously or require manual approval before going live.
SEO and GEO Content Scoring
Scores drafts and published pages for traditional Google ranking factors as well as "GEO" signals tied to being cited by AI answer engines.
AI Visibility Tracking
Monitors whether and how a brand's content is cited across ChatGPT, Google AI, Perplexity, and Gemini, with engine coverage expanding by plan tier.
Content Guard
Watches live pages for Google ranking or traffic decay, auto-drafts a revision, and republishes it once a user approves the change.
Site Audit
Crawls and scores a site's existing content library for SEO, GEO, and AI-visibility gaps to prioritize what to fix first.
Frase Answers
An embeddable conversational widget that captures the actual questions site visitors ask, feeding new topic ideas back into the content pipeline.
FraseCMS & Publishing Integrations
Publishes finished content to WordPress, Webflow, Sanity, or Wix, or hosts it directly on Frase's own CMS with a free tier up to 100,000 monthly page views.
Pricing breakdown
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages/month
- Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS
- SEO and GEO scores plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 10 pages
- Autonomous agent publishing
Professional
- 3 seats, 5 sites (extra seats $29/mo)
- 40 articles and 250 audit pages/month
- Content calendar and internal linking suggestions
- AI crawler monitoring plus Perplexity added to AI Visibility
- Content Guard watches 75 pages
- Optional pay-as-you-go overage
Scale
- 5 seats, up to 10 domains (extra seats $29/mo)
- 100 articles and 1,000 audit pages/month
- Content Guard watches 300 pages, plus Claude and Gemini in AI Visibility
- Client-ready exportable reports
- Repurpose one piece into channel-ready posts
Enterprise
- Custom seats and domains
- White-label reports and branded client portal
- SSO/SAML, dedicated account manager, SLA
- Custom API access and two years of history
Pros and cons
Pros
- Frase is one of the few content platforms to combine classic SEO content optimization with active AI-search-citation (GEO) tracking across ChatGPT, Perplexity, Google AI, and Gemini in the same subscription.
- Content Guard automates a normally manual task — noticing a page has lost rankings and drafting a fix — which reviewers and the vendor position as a meaningful time-saver for teams maintaining large content libraries.
- Transparent, published per-tier pricing (unusual among AI SEO content tools, many of which have moved to quote-only pricing) with a clear overage model rather than hard paywalls.
- Direct CMS publishing integrations (WordPress, Webflow, Sanity, Wix) plus a free built-in CMS option lower the barrier for teams without existing publishing infrastructure.
- Frase carries strong social proof from recognizable enterprise customers (Oracle, GitLab, Coursera, Under Armour) alongside SOC 2 Type II and GDPR compliance.
Cons
- Monthly article and audit-page caps mean active content teams can hit limits quickly, especially on Starter (10 articles/month), pushing them toward upgrades or metered overage charges.
- Multi-site agencies need the Scale tier ($239/mo+) or Enterprise to get enough domains and seats, which raises the effective cost versus single-site competitors.
- Because pricing and volume caps have changed structure recently (from "documents per month" to "AI-Optimized Articles per month"), historical reviews referencing the old Solo/Basic/Team plan names may not reflect current limits.
- Full autonomous agent publishing and broader AI-visibility engine coverage (Perplexity, Claude, Gemini) are staged behind Professional and Scale rather than included at the entry tier.
- As with any AI-drafted content tool, output still requires editorial review before publishing to maintain quality and brand consistency at scale.
What reviewers say
Frase holds a strong 4.8/5 rating on both G2 and Capterra across a combined 600+ verified reviews, among the highest-rated tools in the AI SEO content category.
Frequently praised
- Speeds up content research and brief creation significantly
- Content scoring tied to real SERP data feels more actionable than generic AI writing
- Responsive support and frequent product updates
Frequently criticized
- Monthly article/credit limits can feel restrictive for high-volume teams
- Learning curve for using all research and optimization features effectively
- Multi-site/agency pricing adds up quickly at scale
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Compare →Frequently asked questions
Does Frase write full articles or just briefs?
Both — Frase generates SEO research and content briefs, and its AI writing agent can also draft a complete article in a defined brand voice, which can then be reviewed or published automatically.
What is GEO in Frase's product?
GEO (Generative Engine Optimization) refers to optimizing content so it's more likely to be cited or referenced inside AI-generated answers from engines like ChatGPT, Perplexity, and Gemini, tracked via Frase's AI Visibility feature.
Is there a free trial?
Yes, Frase offers a 7-day free trial with no credit card required, giving access to Professional-tier features capped at 5 articles, 50 audit pages, 25 AI prompts, and up to 3 seats.
What happens if I exceed my monthly article limit?
On the Starter plan, Frase simply holds at the limit until the next billing cycle or an upgrade; on Professional and Scale, optional pay-as-you-go overage can be enabled at a per-unit rate.
Can Frase publish directly to my website?
Yes, Frase integrates with WordPress, Webflow, Sanity, and Wix for direct publishing, or content can be hosted on Frase's own CMS (FraseCMS), which has a free tier for up to 100,000 monthly page views.
How is Frase priced for agencies managing multiple client sites?
The Scale plan supports up to 10 domains and 5 seats with exportable client-ready reports; agencies needing white-label reporting or a branded client portal need the custom Enterprise plan.
Ready to try Frase?
Head to the official site to explore pricing and start a free trial where available.
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