Authoritas
Enterprise SEO and AI-search visibility in one platform
- Category
- Marketing & SEO
- Pricing
- Freemium (2 sites, 1,000 keyword credits); paid plans start around $99-$135/mo, scaling to $9,999/mo for enterprise; custom quotes for large accounts.
- Best for
- Best suited for SEO agencies managing many client accounts and enterprise/e-commerce marketing teams that want consolidated rank tracking, technical audits, and increasingly AI-search visibility in one platform with usage-based pricing.
- Official site
- www.authoritas.com
- Last updated
- August 2026
Authoritas (formerly Analytics SEO, and merged with Linkdex which it acquired in 2018) is a UK-based enterprise SEO software suite built for agencies, in-house SEO teams, and large e-commerce and consumer brands. The platform unifies keyword rank tracking, site auditing, backlink analysis, competitor visibility, and content optimization into a single dashboard, positioning itself as an alternative to running separate subscriptions for SEMrush, Ahrefs, and Moz. Its rank tracking engine is a core differentiator: it uses real browsers rather than API-scraped data to check positions across Google, Bing, and Yahoo at the keyword, country, region, and device level, and it can assign custom conversion values to keywords for ROI-focused reporting.
In 2025, Authoritas launched an AI Search Platform that extends its rank-tracking DNA into generative engines, monitoring brand mentions and citation performance inside ChatGPT, Google AI Mode/AI Overviews, Perplexity, Gemini, Claude, and DeepSeek — making it one of the few vendors combining classic SEO and AEO/GEO data in a single Google BigQuery-backed pipeline that can feed Looker Studio dashboards. The company, led by CEO Laurence O'Toole, has over a decade of history in the SEO data space and markets itself heavily to agencies managing multiple client accounts and to enterprise teams needing white-label reporting, API access, and flexible per-feature pricing rather than rigid seat-based tiers.
Best suited for SEO agencies managing many client accounts and enterprise/e-commerce marketing teams that want consolidated rank tracking, technical audits, and increasingly AI-search visibility in one platform with usage-based pricing. It's a weaker fit for solo bloggers or very small sites wanting a simple, low-cost single-purpose tool, since the breadth of features and setup can feel like overkill.
Key features
Global Rank Tracking
Tracks keyword positions across Google, Bing, and Yahoo by country, region, city, and device, using real-browser checks for accuracy.
AI Search Platform (AEO/GEO)
Monitors brand visibility and citations inside AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and DeepSeek.
Site Crawler & Technical Audits
Crawls sites to surface technical SEO issues, Core Web Vitals, and page experience problems across large domains.
Backlink Analysis
Pulls backlink data (via Majestic) to evaluate link profiles for a site and its competitors.
Competitor & Market Share Reporting
Visibility Explorer and market share tools show how a brand's organic presence compares to competitors over time.
Custom Reporting & BigQuery Export
API access and native Google BigQuery integration let teams build custom dashboards in Looker Studio.
Content & Keyword Research Tools
Keyword research, question/FAQ discovery, and content opportunity tools support content planning alongside tracking.
Pricing breakdown
Freemium
- 2 websites
- 1,000 keyword rank credits/month
- 1 user
- Access to standard features
Startup/SME
- Pay for features and data used
- No per-user charges
- Scales with keyword credits and site count
Mid-Market / Enterprise
- AI Search Platform add-on
- White-label reporting
- BigQuery/API access
- Dedicated account support
Pros and cons
Pros
- G2 reviewers repeatedly praise the keyword rank tracking module as best-in-class, with easy bulk keyword upload, tagging, and regional/device-level tracking.
- Several reviews highlight fast, high-quality customer support, with the CEO personally following up on customer questions in some cases.
- Combining SEO and AI-search (AEO/GEO) visibility in one BigQuery-backed platform is a differentiator few competitors offer.
- Reviewers doing agency work value being able to replace multiple tools (SEMrush, Ahrefs, Keyword Planner) with one subscription.
- Flexible, transparent pricing that scales by feature/data usage rather than rigid per-seat tiers, per the vendor's pricing page.
Cons
- Multiple reviewers describe the interface as complicated, overwhelming, or in need of a redesign, especially for newcomers to SEO platforms.
- Backlink data, while good, is seen as more limited than dedicated tools like Ahrefs.
- Some regional/local rank data and 'Visibility Explorer' features are still limited outside major markets.
- A few reviewers found built-in reporting/dashboards cumbersome for client-facing presentations, requiring manual exports instead.
What reviewers say
Authoritas earns solid marks for its rank-tracking depth and support responsiveness, with the main recurring complaint being an interface that feels complex or dated compared to modern SEO tools.
Frequently praised
- Comprehensive, accurate keyword rank tracking across search engines and devices
- Fast, knowledgeable customer support, including direct access to leadership
- All-in-one platform reduces need for multiple SEO tool subscriptions
Frequently criticized
- UI/UX described as overwhelming or needing a redesign
- Backlink database less comprehensive than Ahrefs
- Reporting/dashboard flexibility is limited for client presentations
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What is Authoritas used for?
Authoritas is an enterprise SEO platform used for keyword rank tracking, technical site audits, backlink analysis, competitor visibility, and — since 2025 — AI Search (AEO/GEO) visibility tracking across engines like ChatGPT and Gemini.
Does Authoritas have a free plan?
Yes, Authoritas offers a Freemium account limited to 2 websites, 1,000 keyword rank credits per month, and 1 user.
How much does Authoritas cost?
Paid plans start around $99-$135/month and scale up to $9,999/month for large enterprise accounts, with pricing based on features and data usage rather than fixed per-seat tiers.
Can Authoritas track AI search visibility?
Yes, its AI Search Platform monitors brand mentions and citations in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, Claude, and DeepSeek.
Who owns Authoritas?
Authoritas is the successor brand to Analytics SEO, which acquired the Linkdex platform in 2018 and merged both into a single enterprise SEO suite led by CEO Laurence O'Toole.
Is Authoritas good for agencies?
Yes, many reviewers are agency users who value the bulk keyword tracking, client project structure, and pricing model that doesn't charge per user.
Ready to try Authoritas?
Head to the official site to explore pricing and start a free trial where available.
Visit Authoritas →