Ava (by Artisan)
AI BDR agent that automates prospecting, personalized outreach, and meeting booking
- Category
- Business & Sales
- Pricing
- Custom subscription pricing based on outbound volume and features; Artisan does not publish self-serve pricing and sells primarily through sales-assisted annual contracts.
- Best for
- Ava is aimed at B2B sales and RevOps leaders who want to scale outbound prospecting without linearly growing their SDR/BDR headcount.
- Official site
- www.artisan.co
- Last updated
- August 2026
Ava is the flagship AI 'digital worker' from Artisan, built to perform the job of a human business development representative: finding prospects, researching them, writing personalized outreach, sending it, and following up until a meeting is booked. Artisan markets Ava as a full replacement for junior outbound sales hires rather than just another sales engagement tool, drawing significant attention with its provocative 'stop hiring humans' marketing campaign.
Under the hood, Ava combines a prospect database, AI-generated email copywriting, deliverability infrastructure (mailbox warmup and sending-domain management), and automated multi-step sequencing so outbound campaigns can run with minimal manual setup. It integrates with common CRMs and sales stacks so booked meetings and engagement data flow back into a company's existing systems.
Because Ava is positioned as an autonomous agent rather than a self-serve tool, Artisan typically sells it through guided onboarding and custom contracts, tailoring outbound volume and configuration to each customer's specific sales motion.
Ava is aimed at B2B sales and RevOps leaders who want to scale outbound prospecting without linearly growing their SDR/BDR headcount. It suits mid-market and enterprise teams with a defined ideal customer profile who are comfortable handing a significant part of the outbound motion to an AI agent. It is less suited to teams that want granular manual control over every touch or that need transparent, self-serve pricing to budget quickly.
Key features
Automated Prospecting
Ava sources and researches leads matching a company's ideal customer profile, pulling firmographic and contact data automatically.
AI-Written Outreach
Generates personalized email copy for each prospect based on research signals rather than templated mail-merge blasts.
Multi-Step Follow-Up Sequences
Automatically follows up with non-responders and adapts messaging based on prior engagement.
Deliverability Infrastructure
Includes mailbox warmup and sending-domain management aimed at keeping outbound emails out of spam folders.
CRM & Tool Integrations
Connects with common CRMs and sales tools so activity and booked meetings sync automatically.
Campaign Analytics
Provides reporting on send volume, reply rates, and meetings booked to track outbound performance.
Pricing breakdown
Standard
- Full Ava BDR agent access
- Prospect database access
- Email sending and deliverability infrastructure
Enterprise
- Higher outbound volume limits
- Dedicated onboarding and support
- Advanced integrations and reporting
Pros and cons
Pros
- Removes much of the manual grind of prospecting and cold outreach, letting sales teams focus on qualified conversations
- Unifies data sourcing, copywriting, sending, and follow-up in a single agent instead of requiring separate tools stitched together
- Can flex outbound capacity up or down without the hiring/ramp time of a human SDR team
- Strong brand recognition and marketing momentum in the AI sales agent category
Cons
- Lack of published, self-serve pricing makes it harder to compare cost against traditional sales engagement tools
- AI-generated messaging can still sound generic at scale without careful prompt/brand tuning and human review
- As a newer entrant, deliverability and long-term reply-rate performance are less proven than legacy sales engagement platforms
- Heavy reliance on an AI agent for outbound raises questions about compliance and brand voice consistency that need active oversight
Alternatives to Ava (by Artisan)
Frequently asked questions
What does Ava actually do?
Ava acts as an AI business development rep, researching prospects, writing personalized outreach, sending it, and following up automatically to book meetings.
Does Ava replace human SDRs entirely?
Artisan positions Ava as a replacement for junior outbound sales roles, though most teams use it alongside humans who handle qualified conversations and closing.
How much does Ava cost?
Pricing is not publicly listed; Artisan sells through custom, sales-assisted contracts based on outbound volume and features needed.
Does Ava integrate with my CRM?
Yes, Ava is built to integrate with common CRMs and sales tools so booked meetings and activity sync back automatically.
Is the outreach fully automated with no human review?
Ava automates writing and sending, but most teams still review messaging and brand voice periodically to avoid generic-sounding outreach.
Who is Artisan, the company behind Ava?
Artisan is the startup that built Ava, known for its attention-grabbing 'stop hiring humans' marketing campaign promoting AI sales agents.
Ready to try Ava (by Artisan)?
Head to the official site to explore pricing and start a free trial where available.
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