Groove
AI-powered sales engagement platform that automates rep workflows and revenue data capture
- Category
- Business & Sales
- Pricing
- Custom/enterprise pricing only; Groove is sold as part of Clari's Revenue Platform with quote-based plans based on seats and modules (no public self-serve tier).
- Best for
- Groove is aimed at mid-market and enterprise B2B sales organizations, particularly those already running Salesforce as their CRM.
- Official site
- www.groove.com
- Last updated
- August 2026
Groove was originally built as a standalone sales engagement platform and is now the engagement layer of Clari's broader Revenue AI suite, following Clari's acquisition of the company. Its core promise is reducing the administrative burden on sales reps: instead of manually logging calls, emails, and meetings into a CRM, Groove captures that activity automatically and feeds it into pipeline and forecasting workflows.
Beyond activity capture, Groove layers on AI features such as conversation intelligence for calls, suggested next steps, and flow-based cadences that reps can trigger or that run automatically based on CRM triggers. Because it sits on top of Salesforce (its primary CRM integration), Groove is most commonly deployed in mid-market and enterprise environments where Salesforce is already the system of record.
Groove differentiates itself from pure engagement tools like Outreach or Salesloft by its emphasis on bidirectional CRM sync and its integration into Clari's revenue forecasting and deal inspection tools, positioning it less as a standalone cadence tool and more as part of an end-to-end revenue operations stack.
Groove is aimed at mid-market and enterprise B2B sales organizations, particularly those already running Salesforce as their CRM. RevOps and sales leadership teams that need tight activity capture, forecasting accuracy, and coaching tools in one platform are the core buyers. It's less suited to small sales teams or startups looking for a simple, self-serve cadence tool, since pricing and setup assume a larger, more structured sales operation. Companies already using or considering Clari for forecasting get the most value from adopting Groove alongside it.
Key features
Automated Activity Capture
Emails, calls, and meetings are automatically logged to Salesforce records without manual data entry from reps.
Multi-Channel Cadences (Flows)
Reps can build and run sequences spanning email, phone, and social touches, with automation rules for follow-ups.
Conversation Intelligence
Call recording, transcription, and AI-generated summaries help managers coach reps and extract deal signals.
Clari Revenue AI Integration
Engagement data flows directly into Clari's forecasting and pipeline inspection tools for unified revenue visibility.
Meeting and Calendar Automation
Built-in scheduling links and calendar sync reduce back-and-forth in booking prospect meetings.
Salesforce-Native Workflow
Deep, two-way Salesforce integration keeps CRM data current without reps switching between tools.
Pricing breakdown
Groove Engage
- Multi-channel sequences
- Salesforce activity sync
- Basic reporting
Groove + Clari Revenue AI
- Conversation intelligence
- Forecasting and pipeline inspection
- Advanced analytics and coaching tools
Pros and cons
Pros
- Automatic, bidirectional Salesforce sync significantly cuts down on rep admin time compared to manually logging activity
- Being part of the Clari suite gives revenue leaders end-to-end visibility from rep activity through to forecast accuracy
- Conversation intelligence features provide coaching and deal-risk signals without needing a separate call-recording tool
- Flow-based cadence automation supports complex, multi-touch enterprise sales motions
- Well suited to large sales orgs with dedicated RevOps teams who can configure and maintain the system
Cons
- No published pricing makes it hard for smaller teams to evaluate cost before engaging sales
- Primarily built around Salesforce, so orgs on HubSpot or other CRMs get a weaker integration experience
- Initial setup and administration require more RevOps involvement than lighter-weight engagement tools
- Full value is realized mainly when paired with other Clari modules, increasing total cost of ownership
- Some users report the interface and reporting are less modern than newer sales engagement entrants
Alternatives to Groove
Frequently asked questions
Is Groove the same company as Groove.co (a helpdesk tool)?
No, Groove the sales engagement platform (part of Clari) is a different product from Groove HQ, a customer support helpdesk tool; they share a name but serve different markets.
Does Groove require Salesforce?
Groove's deepest integration and value proposition center on Salesforce, though it does offer some support for other CRMs; Salesforce shops get the fullest feature set.
Is there a free trial?
Groove does not publicly advertise a self-serve free trial; prospective customers typically go through a sales demo and custom quote process.
How is Groove priced?
Pricing is custom and quote-based, typically structured per seat on an annual contract, and varies depending on which Clari modules are bundled in.
What's the difference between Groove and Clari?
Groove handles sales engagement (cadences, activity capture, call intelligence) while Clari focuses on revenue forecasting and pipeline inspection; the two are integrated into one suite.
Can Groove replace a dialer or conferencing tool?
Groove includes calling and meeting features but is often used alongside dedicated dialers or conferencing tools depending on an org's existing telephony setup.
Ready to try Groove?
Head to the official site to explore pricing and start a free trial where available.
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