Recraft
AI image and vector generator built for brand-consistent design assets
- Category
- Design
- Pricing
- Free tier with limited daily generations; paid subscription plans (roughly $10-96+/month) unlock more generations, higher resolution, vector exports, and commercial usage rights, billed monthly or annually.
- Best for
- Recraft is aimed at UI/UX designers, product teams, and marketing designers who need scalable vector icons, illustrations, and graphics that maintain a consistent visual style across a project.
- Official site
- www.recraft.ai
- Last updated
- August 2026
Recraft is an AI-powered design tool focused on generating both raster images and true vector graphics from text prompts, filling a gap that most AI image generators leave open: editable, scalable SVG output suitable for real design workflows rather than just static pictures.
The platform has built a reputation for producing high-quality, stylistically consistent results, letting users lock in a particular illustration or icon style and generate many assets that look like they belong to the same set, a key requirement for branding and UI work. Its built-in vector editor allows further refinement of paths, colors, and shapes after generation.
Recraft has gained traction among designers and product teams for icon libraries, illustrations, mockups, and marketing graphics, positioning itself as a more production-ready alternative to general-purpose AI image generators like Midjourney or DALL-E for design-specific use cases.
Recraft is aimed at UI/UX designers, product teams, and marketing designers who need scalable vector icons, illustrations, and graphics that maintain a consistent visual style across a project. It's particularly valuable for teams building icon libraries or illustration systems who previously relied on manual vector work or stock libraries. Casual users just wanting quick one-off images may find simpler AI image tools sufficient.
Key features
Text-to-Vector Generation
Produces genuinely editable SVG vector graphics from text prompts, not just rasterized images traced afterward.
Style Consistency Controls
Lets users define or lock a visual style so multiple generations share consistent color, line weight, and composition.
Text-to-Image Generation
Generates photorealistic and illustrative raster images competitive with leading AI image models.
In-Browser Vector Editor
Provides tools to adjust paths, colors, and layers on generated vector graphics without leaving the platform.
Icon and Illustration Sets
Optimized for generating cohesive icon packs and illustration sets for apps, websites, and brand materials.
Background Removal and Editing
Includes utilities for removing backgrounds and making targeted edits to generated or uploaded images.
Pricing breakdown
Free
- Limited daily generations
- Basic export options
- Personal/non-commercial use
Basic/Individual
- More monthly generation credits
- Vector (SVG) export
- Commercial usage rights
Advanced/Team
- Higher generation limits
- Team collaboration features
- Priority generation speed
Pros and cons
Pros
- True SVG output means designers can actually edit paths and colors in tools like Illustrator or Figma afterward
- Style-locking features produce noticeably more cohesive sets of icons or illustrations than typical AI generators
- Regularly cited as one of the top-performing AI image models in independent image-generation benchmarks
- Combines generation and light editing in one workspace, reducing the need to hop between tools
Cons
- New users may need time to understand style controls and get the vector editor working smoothly
- Free tier's generation limits make it mostly a trial rather than a production solution
- Complex brand guidelines or very specific compositions can still require manual designer cleanup
- Vector quality, while strong, isn't always a perfect substitute for hand-crafted icon work in fine detail
Alternatives to Recraft
Frequently asked questions
Does Recraft actually generate editable vector files?
Yes, its text-to-vector feature produces true SVG output with editable paths, not a raster image converted after the fact.
Can I keep a consistent style across many generations?
Yes, Recraft supports style presets and style-locking so a set of icons or illustrations shares a consistent look.
Is there a free plan?
Yes, a free tier exists with limited daily generations, mainly suited to testing the platform.
Can I use Recraft outputs commercially?
Commercial usage rights are generally included with paid subscription tiers; free tier usage may be more restricted.
Does Recraft support photorealistic images as well as vectors?
Yes, it supports both photorealistic and illustrative raster image generation alongside vector output.
Is there an API for developers?
Recraft offers API access on certain plans for integrating generation into other products and workflows.
Ready to try Recraft?
Head to the official site to explore pricing and start a free trial where available.
Visit Recraft →