Rows AI
Modern spreadsheet with built-in AI formulas and live data integrations for teams
- Category
- Data Analysis
- Pricing
- Free plan for individuals and small teams; paid Business/Team plans priced per user per month (billed monthly or annually), with custom enterprise pricing for larger organizations.
- Best for
- Rows is best suited for marketing, sales, and finance teams that build recurring reports pulling from tools like Google Analytics, Stripe, or HubSpot and want less manual data wrangling.
- Official site
- rows.com
- Last updated
- August 2026
Rows is a spreadsheet product built from the ground up to blend the flexibility of a traditional spreadsheet with modern data connectivity and AI assistance. Instead of exporting data from marketing, sales, or finance tools into a spreadsheet manually, Rows lets users pull live data directly from services like Google Analytics, Stripe, HubSpot, and various social media APIs into cells that refresh automatically.
On top of this connectivity, Rows layers AI capabilities: an AI formula generator lets users describe what they want in plain language and have it converted into a working spreadsheet formula, while built-in AI functions can summarize, classify, or extract information from text directly within cells. This reduces the need to jump between a spreadsheet and a separate AI chat tool for basic text-processing tasks.
Rows also supports building interactive tables, charts, and mini-apps that can be embedded into websites or shared as reports, making it popular with marketing and growth teams who build recurring dashboards (like campaign performance trackers) without needing engineering support. It positions itself as a more connected, AI-native alternative to traditional spreadsheet tools for teams whose work depends on live external data.
Rows is best suited for marketing, sales, and finance teams that build recurring reports pulling from tools like Google Analytics, Stripe, or HubSpot and want less manual data wrangling. It appeals to spreadsheet-native users who want AI assistance for formulas and text processing without learning a new BI tool. Startups and small-to-mid-size teams building shareable, embeddable dashboards will find it especially useful. Large enterprises with heavy data warehousing or advanced statistical modeling needs will likely need it alongside, rather than instead of, a full BI or data platform.
Key features
AI Formula Generator
Users can describe a calculation or transformation in plain English and Rows will generate the corresponding spreadsheet formula automatically.
In-Cell AI Functions
Built-in AI functions can summarize, classify, translate, or extract structured information from text directly within spreadsheet cells.
Live API Integrations
Native connectors to tools like Google Analytics, Stripe, HubSpot, and social media platforms bring live, auto-refreshing data into the sheet.
Templates for Business Reporting
Prebuilt templates cover common marketing, sales, and finance reporting use cases to speed up setup.
Embeddable Interactive Tables
Tables and charts built in Rows can be embedded into websites or apps as live, interactive components.
Real-Time Collaboration
Multiple users can edit the same spreadsheet simultaneously with real-time updates, similar to Google Sheets.
Pricing breakdown
Free
- Core spreadsheet functionality
- Limited AI function usage
- Basic integrations
Business
- Expanded integrations
- More AI function credits
- Team collaboration features
- Priority support
Enterprise
- Advanced admin and security controls
- Custom integration support
- Dedicated account management
Pros and cons
Pros
- Because it looks and behaves like a familiar spreadsheet, teams can adopt Rows quickly without retraining on a new paradigm.
- The AI formula generator meaningfully speeds up building complex logic for users who don't remember exact spreadsheet function syntax.
- Live connectors to marketing and finance tools eliminate a lot of manual data export/import busywork for recurring reports.
- In-cell AI text functions (summarize, classify, extract) remove the need to bounce between a chat AI tool and the spreadsheet.
- Embeddable tables and charts make it easy to publish live reports to a website or internal wiki without extra tooling.
Cons
- It doesn't offer the depth of statistical modeling, pivoting, or large-scale data handling found in dedicated data analysis or BI platforms.
- Some of the most useful live integrations are gated behind paid plans, so the free tier has real limits for teams reliant on connected data.
- The template and plugin ecosystem is smaller than long-established tools like Excel or Google Sheets, so less community support exists for edge cases.
- AI function usage may be metered or credit-limited, which can constrain heavy users on lower-tier plans.
- Very large datasets can still hit spreadsheet-scale performance limits compared to purpose-built data warehouses or BI tools.
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Compare →Frequently asked questions
Is Rows just a Google Sheets alternative?
It's a full spreadsheet application with familiar formula-based editing, but adds native live data integrations and built-in AI functions not found in standard spreadsheet tools.
What kinds of live data can I connect to Rows?
Rows connects to tools such as Google Analytics, Stripe, HubSpot, and various social media and marketing APIs, refreshing data automatically.
How does the AI formula generator work?
You describe the calculation you want in plain language, and Rows converts that description into a working spreadsheet formula.
Can I embed Rows tables on a website?
Yes, tables and charts built in Rows can be published as embeddable, interactive components on external websites.
Is there a free plan?
Yes, Rows offers a free plan with core spreadsheet features and limited access to integrations and AI functions.
Does Rows support real-time collaboration?
Yes, multiple users can edit the same spreadsheet simultaneously, similar to Google Sheets.
Ready to try Rows AI?
Head to the official site to explore pricing and start a free trial where available.
Visit Rows AI →